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Tony Jones

Ever wonder who were some of the first people
to lay the foundations for Thamel to become what it is today?
Well, Tony Jones a charming unassuming fellow from England was
bored with his tenure in the British army and decided to take an
overland group to South Asia. It was just an informal initiative
and 6 people boarded on a truck, decided to call the journey
“Encounter Overland,” and came to Nepal. The year was 1965 and
Thamel had its first overland tourists. The rest is history and
Tony understatedly says, “Don’t even ask me how I did, and why I
did. It just happened…maybe because I did not want to continue
with the army!” He really did not want to blow his trumpet about
his contribution to development of backpacker tourism. However,
he is full of praises for Thamel and feels very lucky to be a
part of it. “Thamel has grown organically and spontaneously
creating its own character. With limited resources, it has
flourished, and this hails the true spirit of entrepreneurship.”
He was one of the initiators of budget
tourism and he strongly believes that this is what works for
Nepal. “Trust budget tourism, - it utilizes genuine Nepali
skills and manpower and fits with the infrastructure of the
country. The demands of the budget tourists blend with what
Nepal can offer.”
Looking back at the development of Thamel,
this old timer recounts that in the 1960’s Thamel was a hole in
the backwaters of Kathmandu. It boomed in the 1970’s responding
to the trend of “hippyism.” “It was a respectable hangout for
the flower power generation and most of them came here for the
Himalayas, and not for drugs. It’s an absolute misinterpretation
that Thamel only invited the fellows who wanted to get high.”
“The groups used to venture out from KGH and celebrate their
return in Rum Doodle. These were the two main centres of
attraction and I remember Helena’s, KC’s and Narayan’s were also
the hang out places those days.” The 1980’s were Thamels
“heydays.” He remembers that most businesses were charging as
much as they are today back then. It was boom time and Thamel
was gaining popularity for backpackers worldwide. The early
1990’s were what he calls “the spare rib phenomena.” Thamel
spread its wing into greater Thamel because the employers of the
first generation enterprises were moving out to open up their
own restaurants, hotels, travel agencies etc. By late 1990’s,
the conflict gained momentum and now he says, “there is a rush
to the bottom competition,” where everyone is trying to slash
their prices more than the other.
Nevertheless, he believes the conflict has
made Nepalese more resilient and determined and nothing can
prevent entrepreneurship from developing, especially in Thamel,
which has a lot of jobs to offer, skills to develop and
businesses to expand. He gives a very optimistic picture of the
future saying, “Thamel will survive whatever happens because
there is nothing to replace it. Thamel has a unique charm of its
own and there are not many places like this in the world where
within a square kilometer, there is everything that a tourist
wants.” He feels that the future tourists of Thamel will more be
of the middle-aged group who missed Thamel in the 70s and 80s.
“It’s the “would be hippy crowd,” who will now come to the
destination that they missed in their youth. The parents will
not allow the youngsters to venture into a conflict-ridden
country, so you have to tap the “responsible age group,”
market.”
Tony is now working on a pet project called
the “Trisuli Centre.” He is promoting village tourism in a place
called Bandare along the Prithvi highway. With the co-operation
of 25 households, Tony is working to renovate and recreate the
whole village into a tourist attraction center that will enhance
the beauty of the country’s rural lifestyle and encapsulate the
spirit of Nepal’s hinterland. Well, good luck to this
enthusiastic and diehard promoter of tourism. He will surely
create a landmark wherever he goes!!!
(Tony Jones is the Director of Himalayan
Encounters, a trekking and rafting agency specializing in white
water rafting, wilderness t`rekking and jungle safari)
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